SEO - Search Engine Optimisation
If you’re a business owner, you may have heard the word ‘SEO’ before. If you haven’t, that’s OK. It’s never too late to learn what it can do for you. SEO might sound confusing at first. In fact, some SEO businesses deliberately make it so. They will usually avoid giving straightforward answers to questions, and they might even use fancy lingo to dazzle you. However, SEO can be understood fairly quickly.
What Is SEO And What Are The Benefits?
SEO stands for ‘Search Engine Optimisation’. You probably know just how big the search engines are today, especially the likes of Google, and even Yahoo. Well, SEO is essentially making your site more compatible with these search engines, so that they can easily find you and present you when somebody is looking for a service or product that you offer. SEO helps the search engines to sort sites into relevant categories, get an idea of how important the sites are, and then lists them accordingly when somebody has made a search. Not only that, SEO these days is largely about making your site as suitable as possible for your audience. In the past it was about manipulating the search engines to make them do what you wanted them to do, but not anymore. Now you’re ensuring your audience has the best possible time on your site too.
So, what are the benefits of SEO? It goes without saying you’re going to get much more website traffic than usual, as the search engines are going to be bringing up your page much more effectively. Although traffic doesn’t necessarily guarantee more conversions, you’ll more than likely find you do get more of those too. Especially if your SEO campaign is targeted to your audience properly. You’ll get more targeted traffic, and as your website is designed especially for your audience, more conversions too.
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Some of the most Frequently asked questions about SEO
Why Do Businesses Need SEO?
Businesses need SEO because it’s one of the most effective online marketing strategies. You can create real, organic results with your efforts, and one of the highest ROIs. Although you can get great results with paid advertisements like PPC, SEO ensures more of a long-term success. SEO doesn’t just disappear, even once you stop paying for it (although that isn’t recommended). Your audience is using the web, and this is how you target them. Plus, you can bet that your competitors and others in your industry are doing it. Why would you lag behind?